A dynamic model of e-business strategies for ERP enabled organisations
Emerald Group Publishing Ltd.
Faculty of Business and Public Management
School of Business
Purpose – This paper presents a dynamic model for e-business strategy derived from the results of a longitudinal analysis of enterprise resource planning (ERP) enabled organisations. Design/methodology/approach – This involved a study of 11 international ERP-enabled organisations over a four-year period using multiple interviews and extensive secondary data collection. Three separate research models were used to analyse different stages of e-business growth and the results of this multi-stage analysis consolidated into a staged model of e-business transformation (eBT). Findings – The model focuses on realising the benefits of B2B interaction through the alignment of ERP with different e-business strategies, increasing emphasis on employee empowerment and successful management of value alliances. Research limitations/implications – The findings provide practical guidance to managers implementing e-business systems through integrated ERP implementations. Originality/value – The study demonstrates the application of a comprehensive research model based on three previously validated research frameworks for e-business strategy