Promoting e-commerce among SMEs through community-based portals: An analysis of three Western Australian cases
Faculty of Business and Public Management
School of Management
In Western Australia, efforts to increase SME e-commerce adoption have been integrated with some regional community portals in order to access greater levels of government funding. This paper examines three such cases. Results indicate that although the enablement of e-commerce was intended to be the driving force behind these portals, it is the traffic generated from online community activity and community support of the portals that have helped sustain them. While e-commerce economic benefits from the portals have been slow to materialise, the portals have produced benefits in the form of increased online community participation and e-commerce awareness.