Small and Medium Enterprises Clustering and Collaborative Commerce - a Social Issues Perspective
Centre for Regional Innoviation and Competitiveness
Faculty of Business and Public Management
School of Management
This paper deals with the social psychology associated with networks of small and medium enterprises (SMEs), especially from the perspective of social identity theory. The focus is on collaborative networks of small and medium enterprises (SMEs) and collaboration around information technology (IT) which is known as collaborative commerce or c-commerce. Since little research regarding this aspect of social psychology has been undertaken with respect to collaborative business networks this paper raises issues and seeks to clarify them in the business context. Further research is required to further investigate how social identity theory 'fits' the business realm and the role it plays in explaining collaborative behaviour.