The Impact of Gender and Generation on the Start-Up Goals and Satisfaction of Home-Based and Commercial Enterprises
Faculty of Business and Public Management
School of Management
This paper expands the previous work of Still and Soutar (2001) and Still, Soutar and Walker (2003a, 2003b) by considering generational differences in the start-up goals and later satisfaction of women small business proprietors in two different business locations – home based and non-home based. The results reveal generational differences across the locations both in respect to goals and satisfactions achieved. The results have implications for policy makers and researchers alike.