A Framework for Identifying the Conditions for Effective Collaborative Commerce in Adoption
Idea Group Inc
Faculty of Business and Public Management
School of Management
This paper examines collaborative commerce (c-commerce) in the context of Small and Medium Enterprises (SMBs). C-commerce potentially provides opportunities for SMEs to access new markets, yet this opportunity has not been realized at least in Australia. This paper propose:; a framework to identify the conditions that facilitate the adoption of c-commerce by SMEs. This framework is three dimensional - depth of inter-organisational relationships (lORs), degree of integration of IT within organisation strategy and organisational resources. This proposed framework, after validation, may provide a framework to better explain and predict c-commerce adoption.