Title

The influence of shopping motivation, optimum stimulation level and cognitive response on store patronage satisfaction: A case of Indonesia

Document Type

Conference Proceeding

Faculty

Faculty of Business and Public Management

School

School of Marketing, Tourism and Leisure

RAS ID

3478

Comments

Budisantoso, Tjong, and Katherine Mizerski. "The influence of shopping motivation, optimum stimulation level and cognitive response on store patronage satisfaction: A case of Indonesia." (2005). In Australian & New Zealand Marketing Academy (ANZMAC) Conference: Retailing, Distribution Channels and Supply Chain Management. Fremantle, Australia.

Abstract

This study focuses on the relationship between shopping motivation, optimum stimulation level and cognitive response and store patronage satisfaction. Shopping motivation focuses on the hedonic motivations for shopping while cognitive response is measured in terms of the perception of merchandise quality and the perception of service quality. The results indicate that a moderate relationship exists between shopping motivation and the perception of merchandise quality and service quality. In turn, these cognitive responses to shopping have a strong influence on store patronage satisfaction.

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