Do hotels collaborate around IT? The case of two Perth hotels
Faculty of Business and Public Management
School of Management
This paper proposes a framework to consider the adoption of collaborative commerce (e-commerce) in the hotel industry. Having overviewed e-commerce and some general characteristics of the hotel industry, the likelihood of e-commerce adoption by hotels is discussed. The situation of two five star hotels located in Perth, Western Australia are considered in light of the framework. What emerges from this exploratory research is the importance of corporate structure, IT and its importance to organisation strategy, the role and attitudes of the General Manager of each hotel to IT as well as the social identity of the hotel to e-commerce.