Students' preference for tertiary project presentation: the increasing role of videography as a teaching tool
Faculty of Business and Public Management
School of Marketing, Tourism and Leisure
This study examined students’ feelings towards their preference for projects and revealed the importance that the type of assessment can have on students’ performance in a tertiary programme. In two marketing units students were given a choice in their method of delivery of a major project. A significant number of students elected to use a visual medium to present their ideas in the format of video or DVD in preference to a ‘live’ presentation. Introspection by students about this choice of presentation medium indicated that the ability to select the assessment delivery vehicle had an impact on classroom involvement, depth of learning, student-teacher communication, and participation by all class members. Students felt that this flexible approach enhanced the learning experience and enabled them to showcase their skills to the best of their ability in a more student-centred teaching environment.