Parenting in an Obesogenic Environment
University of Western Australia
Faculty of Business and Public Management
School of Marketing, Tourism and Leisure
This article explores the impact of a food-marketing trend that uses fun to sell unhealthy food to children. Twenty-one mothers of young children were interviewed (nine in focus groups and twelve in indepth interviews). The study found evidence of significant and potentially harmful changes in the food preferences and food consumption behaviours of children in response to these techniques. The findings also suggest that these techniques are increasing family conflict and undermining parental authority.