C-Commerce Innovation: Unravelling the effects of knowledge ties on embedded network structure
Victoria University of Wellington
Faculty of Computing, Health and Science
School of Computer and Information Science
Relative to other nations, economically significant activity in Australia and New Zealand is skewed toward micro and small business. Issues of scale and- access to resources and expertise, suggest issues for Australian and New Zealand SMEs seeking to compete in the era of the global Internet economy. Collaborative, or so-called C-commerce, has arisen as a concept and key enabler for clustering of SMEs to secure resource advantage and to promote global competitiveness. Through the lens of a C-commerce case study in tourism, this paper explores network/actors that impinge upon C-commerce innovation in an SME setting. The paper demonstrates the usefulness of Social Network Analysis (SNA) as a method for understanding E-commerce information and knowledge flows between SMEs, and how these factors contribute to C-commerce clustering and innovation outcomes.