Ecotourism Policy & Planning: Stakeholders, Management and Governance
Faculty of Business and Public Management
School of Marketing, Tourism and Leisure
This chapter deals with: the importance of stakeholder groups in ecotourism; ecotourism management actions; and ecotourism policy development, complexity and governance. It examines both the macro perspective of policy (i.e. the role that sustainable development and governance play in policy) and the micro perspective, which involves how ecotourism operators might better structure their services to fit into a broader policy environment.