Determinants for the adoption of internet banking in Thailand
We-B Centre and the School of Management Information Systems, Edith Cowan University
Faculty of Business and Public Management
School of Business
This study identified the key factors that encourage and inhibit the adoption of Internet banking in Thailand. The nature of factors were determined by reference to Taylor and Todd's Decomposed Theory of Planned Behaviour (Taylor & Todd 1985) and Rogers' Innovations Diffusion Theory (Rogers 1983). A survey of office workers in Bangkok elicited 506 replies for data analysis. Our research established that 'Features of the Web Site' and 'Perceived Usefulness' are the most significant encouragement factors in the adoption o.f the Internet banking in Thailand, while 'External Environment' is the most significant impediment. Findings will enable providers of Internet banking to understand bank consumers' behaviour and to develop appropriated strategies for its adoption.