Golf links: A study of integrating unviersity programs, vocational education and the golf industry
Faculty of Business and Public Management
School of Marketing, Tourism and Leisure
As Australian organisations seek to be more competitive nationally and globally, training providers must effect new vision and change by challenging themselves to venture beyond existing parameters. This entails looking at fresh ways of collaboration with universities to integrate vocational and university programs. The Australian Institute for Golf Management - Edith Cowan University [AIGM-ECU] connection operates on the premise that there can be congruence in the delivery of university academic disciplines, business skills training and golf management education. This fulfills the needs of the new employment scenario, which expects that while graduates have generic credentials and skills they should also be prepared for specialised needs. The AIGM-ECU collaborative learning program addresses four key approaches: Collaboration with ECU in the proposed delivery of Golf Management majors in 2003 as part of ECU's Bachelor of Business degree. ECU and AIGM are focused on providing innovative and practical courses aimed at preparing graduates for constantly changing labour markets. AIGM's curriculum ensures comparability of standards and content with undergraduate programs at the Faculty of Business and Public Management. 1. Consultation with industry experts. In Western Australia, golf club secretaries and managers hold the essential practical knowledge needed in the management and operation of golf clubs. Ongoing consultation with this sector ensures relevance of the content and outcomes of our courses to the industry. 2. Implementation of knowledge and skills in vocational education and training to determine that competency standards are met. 3. Consultation with academia to maintain parity with university curricula. It is essential that the underpinning knowledge and key competencies in vocational education and training courses be made explicit to promote better understanding and acceptance by universities. By ensuring that internal curriculum planning and development is effective in meeting university standards as well as vocational curriculum frameworks, AIGM is able to achieve this objective.