Investment preferences of individuals: Identifying characteristic groups

Authors

Marilyn Clark-Murphy, Edith Cowan University
Geoff Soutar

Document Type

Conference Proceeding

Faculty

Faculty of Business and Public Management

School

School of Accounting, Finance and Business Economics

RAS ID

1954

Comments

Clark-Murphy, M., & Soutar, G. (2003). Investment preferences of individuals: Identifying characteristic groups. In proceedings of the world marketing congress: marketing across borders and boundaries. Perth, Australia: Curtin University of Technology.

Abstract

Characteristics important to individual investors in shares are identified using conjoint analysis, cluster and discriminant analysis are used to identify sub-groups with differing attitudes and approaches to investment. Results suggest four significant sub-groups within the investor sample. Results have implications for providers of financial services and investor education.