Title

Seniors' service issues when interacting with their GPs and supermarkets

Document Type

Conference Proceeding

Faculty

Faculty of Business and Public Management

School

School of Marketing, Tourism and Leisure

RAS ID

2194

Comments

Mizerski, K., Pettigrew, S., & Donovan, R. (2003). Seniors’service issues when interacting with their GPs and supermarkets. In ANZMAC 2003 Conference Proceedings. Adelaide, Australia.

Abstract

This study reports the results of a study undertaken by the Positive Ageing Foundation of Australia and the Western Australia Department for Community Development, Seniors Interest. Seniors’ experiences with their GPs and supermarkets were explored to identify areas of potential improvement in service provision to older consumers. The results of the study provide support for previous research into seniors’ needs, with clear information, personal relationships, and manageable waiting times being identified as significant issues. The results indicate that seniors view these issues as both important to seniors in general and personally relevant, although the importance ratings were higher than the relevance ratings.

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