Seniors' service issues when interacting with their GPs and supermarkets
Faculty of Business and Public Management
School of Marketing, Tourism and Leisure
This study reports the results of a study undertaken by the Positive Ageing Foundation of Australia and the Western Australia Department for Community Development, Seniors Interest. Seniors’ experiences with their GPs and supermarkets were explored to identify areas of potential improvement in service provision to older consumers. The results of the study provide support for previous research into seniors’ needs, with clear information, personal relationships, and manageable waiting times being identified as significant issues. The results indicate that seniors view these issues as both important to seniors in general and personally relevant, although the importance ratings were higher than the relevance ratings.