The use of business assistance by women home-based business operators
Faculty of Business and Public Management
School of Management
Home-based businesses are a vital component of small business in Australia, as they are the biggest and fastest growing cohort. On the one hand they display longevity but they are also likely to be started by first time operators and therefore prone to potential failure if good business assistance is not utilised. This paper presents the results from an Australian-wide study of women owned businesses, with the findings that nearly 50% of women-owned businesses are home-based and that their use of business assistance differs from that of externally based businesses.. Externally based businesses were more likely than home-based businesses to used paid sources of assistance both at start-up and at the current point in time. Also the use of government sponsored agencies giving business advice decreases over time regardless of location.