Usage and Management of Business Assistance by Small Business: Time for a Rethink?
Promaco Conventions Pty Ltd
Faculty of Business and Public Management
School of Management
This study compared the use of business assistance by women at start-up and current point in time, with the finding that the use of government sponsored agencies falls off once a business is established, however the usage of accountants and lawyers goes up as businesses become established. This indicates a preparedness on the part of business operators to pay for advice services. Also highlighted is the gap in the market for business assistance on an on-going basis, especially for women, as they have less well developed business networks to use for informal business assistance.