Australian SMEs in the Online Classroom -Developing a Framework for the Alignment of e-Buisness Stratagies and Consultant Engagement Practices
Faculty of Business and Public Management
School of Business
Having an e-business presence is fast becoming a requirement for the Australian SME business sector. However, simply having an e-business presence does not guarantee that it will bring about any benefits in terms of increased sales or an expanded customer base, two common goals identified by SMEs in the study. Many SMEs still lack the strategic planning skills required to clearly identify what is required from an e-business website and therefore tend to outsource their business strategies alongside technical and design strategies. To assist SMEs in best practice ebusiness an online training course (CEOTC) was developed as a precursor to outsourcing e-business and website design.