Casino/ Resorts in Australia: Applying Soft Systems Methodology to Common Problems and Perceptions
Faculty of Business and Public Management
School of Business
The Casino I Resort sector as a subset of the Hospitality industry is coming under increasing pressure in competing for the leisure dollar of Australians. This paper profiles a theoretical casino I resort player in the Australian market (Paradise Casino I Resort). Paradise could be considered typical of the 13 players in the Australian market ie. Publicly listed company, which combines all in one gambling, accommodation, food & beverage, entertainment, conventions and events into one locally, nationally and globally competitive venue. The paper examines infrastructure commonalities, which may exist between Paradise and the otherplayers and identifies problems, and perceptions that could be undermining growth potential. The paper uses Soft Systems Methodology to identify systemically viable and culturally feasible changes that could be recommended to maximise growth in a globally competitive market.