Prentice Hall, Pearson Education
Faculty of Business and Public Management
School of Marketing, Tourism and Leisure
Tourism is the fastest growing industry in the world and the fastest growing component of it is ecotourism. The current growth rate of tourism means that there will be approximately 650 million international tourists by 2002. However it is natural area tourism which is one of the most rapidly growing segments of tourism. Reflecting this huge growth in ecotourism, the authors introduce students to the primary aspects of this global industry. From the relationship between tourism and the environment to nature based tourism and ecotourism impacts, the book presents students with a comprehensive examination of what ecotourism is, where it lies within tourism, and the issues that have arisen in the development of ecotourism within such a huge global industry.