An Empirical Investigation into the Impact of Electronic Connectivity on the Adoption of Internet Banking
Faculty of Business and Public Management
School of Management
In recent years, Internet banking has made dramatic progress across the world. In this paper, the nature and business rationale of Internet banking are briefly reviewed and analysed. Then a multiple regression model is proposed to study the relationship between electric connectivity (PC, Internet and Mobile) and customers’ adoption of Internet banking. Empirical results are obtained and analysed. The results show that the electric connectivity has important impact on the adoption rate of Internet banking. Moreover the impact of each connectivity factor on the adoption rate of Internet banking is quantified.