Title

An Empirical Investigation into the Impact of Electronic Connectivity on the Adoption of Internet Banking

Document Type

Conference Proceeding

Faculty

Faculty of Business and Public Management

School

School of Management

RAS ID

547

Comments

Huang, X., Li, S., & Zhang, C. (2002). An Empirical Investigation into the Impact of Electronic Connectivity on the Adoption of Internet Banking. In Proceedings of the 2nd International Conference on Electronic Buisness: Global e-Buisness in Knowledge-Based Economy: Management, Practice & Opportunities. Taipei, Taiwan: National Chaio Tung University.

Abstract

In recent years, Internet banking has made dramatic progress across the world. In this paper, the nature and business rationale of Internet banking are briefly reviewed and analysed. Then a multiple regression model is proposed to study the relationship between electric connectivity (PC, Internet and Mobile) and customers’ adoption of Internet banking. Empirical results are obtained and analysed. The results show that the electric connectivity has important impact on the adoption rate of Internet banking. Moreover the impact of each connectivity factor on the adoption rate of Internet banking is quantified.

 
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