Exploring information displayed on a web site as a means to establishing trust between online consumers and e-retailers
Faculty of Business and Public Management
School of Business
This is a conceptual paper establishing the need to research and develop a framework that communicates trust to the online consumer through the use of Information displayed on the web site. In considering this relationship e-retailers, online consumers, trust and Information are discussed. The intra relationships are further discussed and shown to determine a framework for further research. Although a framework of this nature is generic, the wine industry has been chosen as the focus for the frameworks development because little research has been conducted for the use of the Internet as a sales medium for wine. Subsequently this is an important industry to focus on as it contributes AUS$1.4B to the Australian economy annually. Further the Internet as a sales medium for this product also has potential as 4 7% of Australian households have Internet access and further of weekly Australian household expenditure AUS $4. 40 is spent per week on wine. This combination of factors highlights the potential of the Internet as a sales medium for wine and the importance of developing a framework for further research with a view to developing a model that will increase a consumer online purchasing intent.