Individualist and collectivist representations of technology
Faculty of Business and Public Management
School of Business
This article presents various individualist and collectivist positions on representing IT systems and discusses the benefits and dangers of such representations. The article emphasizes the importance of examining the social context in which the IT system operates and suggests that in order to examine social situations there needs to be a recognition of the importance of structure and agency. It discusses the use of structuration theory to represent technology and proposes the development of a new model based around critical realism.