Title

Destination branding and the web

Document Type

Book Chapter

Publisher

Butterworth-Heinemann

Place of Publication

Oxford

Editor(s)

N. Morgan, A. Pritchard & R. Pride

Faculty

Faculty of Business and Public Management

School

School of Accounting, Finance and Business Economics

RAS ID

782

Comments

Palmer, A.(2002) Destination Branding and the Web. In N. Morgan, A. Pritchard & R. Pride. (Eds.) Destination Branding: Creating the Unique Destination Proposition. (pp. 186-197). Oxford: Butterworth-Heinemann. Available here.

ISBN 0750649941

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