What's Driving E-fulfilment: New Aims, New Frames
Faculty of Business and Public Management
School of Business
The approach by online retailers to logistics, supply chain, delivery and warehousing is aggregating into a set of activities termed "e-fulfilment". More than just a collection of these activities, e-fulfilment is starting to be recognised as a new discipline requiring end-to-end, and quite different approaches to information and physical process management. When considering the growing body of analysis related to online retailers' success and failure, and applying it to e- fulfilment as a whole, there is evidence for a framework that can put structure and predictive capacity into successful fulfilment, and indeed can serve as the basis for its planning and implementation.