Changing visitor perceptions of a capital city - the case of Wellington, New Zealand
Faculty of Business and Law
School of Marketing, Tourism and Leisure
This chapter examines visitor perceptions of the capital city of New Zealand, Wellington. The chapter examines the destination image among visitors travelling to and departing from the capital city. The results suggest that overseas visitors placed a higher level of importance in seeing Wellington as New Zealand's capital city, compared with domestic visitors. International visitors were also more likely to explore city attractions and spend more money. This suggests using capital city status particularly in international marketing. Issues concerning infrastructure, poor signage and outdated hospitality facilities were raised by visitors, and may be partly due to low levels of tourism investment by the public and private sector, which have been noted by others writing about national capital tourism in Wellington.