Modifying consumption of alcohol using harm reduction: The role of responsible alcohol service
Faculty of Business and Public Management
School of Marketing, Tourism and Leisure
This paper reviews a variety of strategies designed to reduce the incidence of harms related to excess alcohol consumption by reducing the number of intoxicated people in situations where they may inflict harm on themselves or others in the community. Some non-clinical problems associated with excessive alcohol consumption are discussed in brief, highlighting the need for preventative strategies. Then, the psychology of harm reduction is explained and its application to the context of alcohol abuse. Finally, the concept of Aresponsible service of alcohol@ is analysed, describing work in progress to evaluate the effectiveness of this particular harm reduction strategy in Australia.