Physical and virtual communities and the not-for-profit web site
Faculty of Business and Public Management
School of Business
Development of a Web site for a not-for-profit organisation raises a number of issues. (1) It is difficult to measure the success of a not-for-profit, this difficulty extends to evaluation of the Web initiative. (2) A not-for profit deals with a number of communities, Web site objectives must be clear as to which community is to be supported. (3) A Web site will extend the physical community into a virtual community, there must be effective infrastructure and support procedures for the new virtual community.