Title

Souvenirs on the internet - would you purchase?

Document Type

Conference Proceeding

Faculty

Faculty of Business and Public Management

School

School of Marketing, Tourism and Leisure

RAS ID

115

Comments

Mizerski, K., Arthur, C., & Mizerski, R. (2001). Souvenirs on the internet-would you purchase?. In proceedings of the 2001 ANZMAC: Bridging Marketing Theory and Practice. Auckland, NZ: Massey University.

Abstract

The current study surveys 100 International visitors to Australia to determine their willingness to purchase souvenirs from the internet. The type of purchase, planned versus unplanned, and whether they felt obligated to purchase souvenirs for others was examined along with age and internet usage. Those individuals who felt obligated to purchase were found to be more likely to do so via the internet as were those who reported higher levels of internet usage. Contrary to what was expected, age did not appear to be a relevant factor. Further research into whether individuals are culturally bound to provide gifts on their return and whether the purchase is for a collection (i.e., planned) are recommended.

 
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