Document Type
Journal Article
Publisher
Journal of Research for Consumers
Faculty
Faculty of Business and Public Management
School
School of Marketing, Tourism and Leisure
RAS ID
141
Abstract
This article outlines the rationale behind the introduction of the Journal of Research for Consumers. The potential benefits to be gained from educating consumers are discussed, and arguments are made for the contribution of consumer researchers to the consumer education process. In particular, the deficiencies of the current dependence on research that produces managerial outcomes are discussed in terms of the limitations they place on understanding the relevance of consumption in consumers' lives. The structure of the Journal of Consumer Research is described in terms of the access provided to both academic and consumer audiences.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Comments
Pettigrew, S. (2001). Why a Journal of Research for Consumers?. Journal of Research for Consumers, 1. Available here