University of Wollongong, Monash University, & AJET Publications Ltd
Faculty of Business and Public Management
School of Business
This paper looks at the implementation of a new customer value alliance model in e-govemment. Firstly we review the issues of e-govemment and the drive towards customer centric organisations in the context of multiple government agencies. A model of e-Government is introduced and examined within the context of a virtual organisation model which can be applied along the customer value chain across multiple service agencies. A case study is used to demonstrate how this concept of a virtual organisation as a customer value-alliance model can effect a successful transition to e-Govemment from a traditional Government model. Finally, we examine how the Aboriginal Affairs Department, a Western Australian Government agency is implementing this model for improved customer service and the implications of this model for the management of change in a developing e-community.
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