ECU Works Pre 2011
Bridge climb: on post modern rites of passage
Ronald Groves, Edith Cowan University
Faculty of Business and Public Management
School of Marketing, Tourism and Leisure
Groves, R., & Belk, R. (2001). Bridge climb: on post modern rites of passage. In Bridging Marketing Theory and Practice: Proceedings of Australian and New Zealand Academy of Management Conference. Auckland, New Zealand.
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