How super is on-line super?
Faculty of Business and Public Management
School of Finance and Business Economics
This paper examines an emerging example of the use of the Internet within the B2C relationship of superannuation funds and their members. The relationship is examined within the context of the increased responsibility that Australian employees are assuming in making decisions about their superannuation. The paper reviews the results of a survey of a sample of employees who were recently given a choice as to the form of their superannuation benefit and explores the demographic influence, which needs to be considered in such investment B2C relationships.