Web-Based Commerce Applications: Adoption and Evaluation
Faculty of Business and Law
School of Marketing, Tourism and Leisure
The transaction of business via the Web is becoming an imperative for organizations aiming at improving their competitiveness. The Web-based commerce applications allow organizations to access potential customers and suppliers via the Internet. Expected benefits include: expanded marketplaces, potential cost reductions, productivity improvements, customization of products and services, 24-hour trading and information exchange, and management (McIvor & Humphreys, 2004; Raisinghani et al., 2005). This expansion of Web based commerce has led to growing research into the impact of investments made by organisations in this field (Raisinghani et al., 2005).