Title

Web-Based Commerce Applications: Adoption and Evaluation

Document Type

Book Chapter

Faculty

Faculty of Business and Law

School

School of Marketing, Tourism and Leisure

RAS ID

9741

Comments

Lin, C., Cripps, H., & Huang, Y. A. (2008). Web-Based Commerce Applications: Adoption and Evaluation. In Encyclopedia of Internet Technologies and Applications (pp. 696-701). IGI Global.

Abstract

The transaction of business via the Web is becoming an imperative for organizations aiming at improving their competitiveness. The Web-based commerce applications allow organizations to access potential customers and suppliers via the Internet. Expected benefits include: expanded marketplaces, potential cost reductions, productivity improvements, customization of products and services, 24-hour trading and information exchange, and management (McIvor & Humphreys, 2004; Raisinghani et al., 2005). This expansion of Web based commerce has led to growing research into the impact of investments made by organisations in this field (Raisinghani et al., 2005).

DOI

10.4018/978-1-59140-993-9.ch098

 
COinS
 

Link to publisher version (DOI)

10.4018/978-1-59140-993-9.ch098