Title

Reforming Andy Capp? How a cartoon character was used in a community alcohol project

Document Type

Journal Article

Publisher

John Wiley and Sons Ltd

Faculty

Faculty of Education and Arts

School

Kurongkurl Katitjin/ Centre for Research in Entertainment, Arts/ Technology, Education and Communications

RAS ID

8766

Comments

Cooper, M., Midford, R., Jaeger, J. A., & Hall, C. (2003). Reforming Andy Capp? How a cartoon character was used in a community alcohol project. Health promotion journal of Australia, 14(2), 114-118.

Abstract

Issue addressed: Health promotion projects often use comics and cartoons as a method of message delivery to their target audience. However, there is little literature evaluating the merits of this strategy. This paper examines the reasons why the use of this medium may be beneficial and describes the use of a cartoon strip in a community alcohol harm reduction project carried out in Western Australia's remote north-west.

DOI

10.1071/HE03114

 
COinS
 

Link to publisher version (DOI)

10.1071/HE03114