Localising the global and globalising the local: Some changing dimensions of cultural industries and identities in Asia
Faculty of Education and Arts
School of Communications and Arts / Centre for Research in Entertainment, Arts,Technology, Education and Communications
In Chapter 10, Thomas Jayaprakash Yesudhasan and Brian Shoesmith examine the alleged influence of the emerging new mediascape and its technologies on Asian youth identities. Young people listen to similar music, watch similar television programs and wear similar clothes, which leads critics to conclude that the advent of the new mediascape has captured the imagination of youth, divorced them from their cultural roots, given them identities that are at odds with their collective histories. However, Yesudhasan and Shoesmith challenge this view and argue that the public discourse is primarily a media discourse; and surface markers may not signify a deep cultural rupture. Hence, a more nuanced reading of the influence of the media and its possible influence on identity formation among young people in Asia is required.