Community radio and development: Tribal audiences in South Asia
Faculty of Education and Arts
School of Communications and Arts / Centre for Research in Entertainment, Arts,Technology, Education and Communications
This chapter explores the status of a low power radio station, Ooty Radio Station (ORS), located in the Nilgiri hill areas of South India, as a developmental tool in the context of a changing mediascape (Appadurai, 1990). ORS is the only low power radio station, at 1 kilowatt (KW), in the All India Radio (AIR, http://air.kode.net) network in South India that is located near tribal settlements (Jayaprakash, 2002). It was introduced there to Todas, Kotas, Kurumbas, Irulas, and Badagas in 1993 in an attempt to empower tribal audiences of this region. In order to focus this research, the Todas and Kotas were selected, as their lives mostly revolve around agriculture, and hence emphasis would be on how and why they choose to listen to agricultural programs for development.