Title

Community radio and development: Tribal audiences in South Asia

Document Type

Book Chapter

Faculty

Faculty of Education and Arts

School

School of Communications and Arts / Centre for Research in Entertainment, Arts,Technology, Education and Communications

RAS ID

4480

Comments

Jayaprakash Y.T., Shoesmith B. (2007). Community Radio and Development: Tribal Audiences in South India. In: Fuller L.K. (eds) Community Media. Palgrave Macmillan, New York

Abstract

This chapter explores the status of a low power radio station, Ooty Radio Station (ORS), located in the Nilgiri hill areas of South India, as a developmental tool in the context of a changing mediascape (Appadurai, 1990). ORS is the only low power radio station, at 1 kilowatt (KW), in the All India Radio (AIR, http://air.kode.net) network in South India that is located near tribal settlements (Jayaprakash, 2002). It was introduced there to Todas, Kotas, Kurumbas, Irulas, and Badagas in 1993 in an attempt to empower tribal audiences of this region. In order to focus this research, the Todas and Kotas were selected, as their lives mostly revolve around agriculture, and hence emphasis would be on how and why they choose to listen to agricultural programs for development.

DOI

10.1057/9780230604872_4

 
COinS
 

Link to publisher version (DOI)

10.1057/9780230604872_4