Veganism, Health Expectancy, And The Communication Of Sustainability
University of Queensland
Faculty of Education and Arts
School of Communications and Arts
This article argues that cultural choices in terms of diet and lifestyle are heavily influenced by the media we consume and the company we keep. Within this context, there have been significant shifts of opinion over recent decades in favour of low-fat versions of staple foods, but these processed options have failed to deliver dear health benefits to Western populations that face increasing rates of obesity and diabetes. Issues of diet and exercise have become battlegrounds of ideology and expertise, as well as implicating labelling, consumer information, and other communication practices.
Green, L., Costello, L., & Dare, J. (2010). Veganism, health expectancy, and the communication of sustainability. Australian Journal of Communication, 37(3), 51-72. Available here.