The use and perception of e-marketplaces: An institutional perspective
Faculty of Business and Law
School of Marketing, Tourism and Leisure
Institutional structures are recognized as being important in influencing decision making within organizations. Legitimating forces create institutional pressure to conform even in cases where there is little evidence to suggest it will improve efficiency. This chapter examines the reasons behind conformity and non-conformity to information technology decisions from an institutional perspective. In particular, it examines how the rise and fall of e-marketplaces was shaped by institutional forces and provides insights into how new technological initiatives are impacted by organizing visions which draw strongly from institutional theory.