Document Type

Conference Proceeding


Edith Cowan University


Faculty of Business and Law


Office of Associate Dean - Teaching and Learning (FBL)




This is an Author's Accepted Manuscript of: Marchioro, G. J., Ryan, M. M., & Perkins, T. J. Integrating the academic experience: An inter-disciplinary approach to the authentic marketing research experience. Paper presented at the Australia New Zealand Marketing Academy Conference. Perth Convention Exhibition Centre, Perth, Western Australia. Available here


This paper describes the evolution of an innovative inter–disciplinary approach to teaching and learning in a University Faculty of Business. Further, it reviews the implementation of a series of unique, integrated and authentic assessments involving units based in the marketing, urban planning and business communication disciplines. The project has used the production of Revitalization Plans for the University‘s campuses as the basis for integrating student teaching and learning. It has championed an approach which moves away from the traditional ‗silo‘ methods of academic assessment to integrated, contextualised learning which develops both generic and discipline-specific skills such as client/consultation roles, business communications and knowledge in marketing, urban planning, and management. The paper concludes by reflecting on the issues involved with the introduction of the inter-disciplinary approach to teaching and learning with the University.

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