Gregory Baatard

Document Type

Conference Proceeding


Academic Publishing International


Faculty of Computing, Health and Science


School of Computer and Security Science




This is an Author's Accepted Manuscript of: Baatard, G. (2012). A Technical Guide to Designing and Implementing Effective Web Surveys. Proceedings of European Conference on Research Methodology for Business and Management Studies (ECRM 2012). (pp. 48-54). Bolton, United Kingdom. Academic Publishing International. Available here


: The Internet is becoming an increasingly prominent medium for the administration of surveys. Although individual findings vary, the major‐ ity of the literature agrees that the appropriateness and response rates of web surveys is expected to rise in the future as we enter a generation of “digital natives” and mail‐based communication becomes increasingly an‐ tiquated. Just about every aspect and tenet of traditional survey metho‐ dology has received attention in academic literature, positioning it as one of the most mature data collection techniques and a mainstay in all areas of research. While much of this accumulated knowledge is applicable and relevant to web surveys, there are numerous issues that arise specifically when surveys are delivered online. Such issues concern the overall design, delivery and administration of web surveys and the structure, presentation and layout of their questions. The decisions made in these areas can influ‐ ence the efficacy of a web survey in a number of ways, including the rate, integrity and quality of responses. This paper discusses such issues, and makes a number of recommendations to assist researchers in manually developing an effective web survey and in evaluating survey creation products and services.

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