What is your favorite Southern dish? A study of Southern US consumers
Document Type
Journal Article
Faculty
Faculty of Business and Law
School
School of Marketing, Tourism and Leisure
RAS ID
14267
Abstract
Different studies have highlighted the importance of food in different leisure activities, including the link between food and tourism. However, to what extent do local consumers know about their own foods, or are involved with consumption of local, traditional dishes? The present case study explores Southern foods from the perspective of Southern residents through written descriptions of their favorite Southern dish(es). Overall, participants' comments in the questionnaire illustrate that their favorite food choices were very limited. The fact that vegetables and desserts were only marginally included as core elements of participants' favorite Southern dish also suggest consumers' lack of food knowledge or limited interest about their cuisine. Consumer education, particularly about the multiple existing options, including healthy and quality alternatives available in Southern cuisine is therefore suggested. Consumer education could also assist in using the local food as a tool to raise the profile of the Southern region as a tourism destination.
DOI
10.1080/15378020.2012.706473
Access Rights
subscription content
Comments
Alonso, A. D., & O'Neill, M. (2012). What is your favorite Southern dish? A study of Southern US consumers. Journal of Foodservice Business Research, 15(3), 247-264. Available here