Stakeholders' perspectives on the evolution and benefits of a traditional wine festival: The case of the Grape Festival ("Fest dell' Uva") in Impruneta, Italy
Document Type
Journal Article
Publisher
Routledge
Faculty
Faculty of Business and Law
School
School of Business
RAS ID
17031
Abstract
This study examines the perceived benefits of the “Festa dell’Uva” (Grape Festival) in Impruneta, Italy, predominantly from local winery and other business owners. Overall, participants’ comments identify the festival’s significant shift of focus, which has resulted in a loss of the original purpose of the festival and undermined the wine sector’s traditional importance. The findings align with some of the tenets of social exchange theory, and have important implications for the future of wine and food festivals. For instance, at times when many communities face socio-economic challenges, preserving their traditional food culture can be vital to maintain their identity.
DOI
10.1080/15470148.2013.834806
Comments
This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Convention and Event Toursim on 14 November 2013 as: Duarte Alonso, A. , & Bressen, A. (2013). Stakeholders' perspectives on the evolution and benefits of a traditional wine festival: The case of the Grape Festival ("Fest dell' Uva") in Impruneta, Italy. Journal of Convention and Event Toursim, 14(4), 309-330. Available online here