Faculty of Education and Arts
School of Communication and Arts
This article is a case study of a Second Life region in reference to the prevailing attitudes of sexual conservatism and the growing acceptance of homosexual coupling. The site of Zeus is a contested site of legitimacy in view of tensions regarding masculinity as it applies to sex, sexuality, gender conformity and consumption practices. Furthermore, it is representative of the tensions between an acceptable, albeit conservative gay male identity, and the subversive hyper-sexual and hyper-masculine subject of desire.