Frontiers in Psychology
School of Business and Law
The Muslim population is projected to reach 2.2 billion by the year 2030. The rapid growth of the Muslim population will positively impact the demand for halal products and services, as Muslims should only consume halal products. However, due to high quality and purity, Halal products and services were only limited to Muslims, but more recently the non-Muslims have also started to enjoy its benefits. As a result, a growing number of producers and manufacturers, including non-Muslim ones, have begun to produce Halal products and deliver Halal services. Previously, Halal was only related to food and beverages. Nowadays, the Halal industry has expanded its market into a wide range of products and services such as cosmetics, pharmaceuticals and personal care, supply chain, and banking services [...].
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Ngah, A. H., Ramayah, T., Iranmanesh, M., & Zailani, S. (2023). Halal production, services, consumption, and consumer behavior. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.1104099