Title

Recuperation travel in China: Its operating model and opportunities for tourism entrepreneurship

Document Type

Letter to the Editor

Publication Title

Current Issues in Tourism

Publisher

Taylor & Francis

School

School of Business and Law

Comments

Zhang, T., Zhao, F., & Kemp, L. J. (2022). Recuperation travel in China: its operating model and opportunities for tourism entrepreneurship. Current Issues in Tourism. Advance online publication. https://doi.org/10.1080/13683500.2022.2073436

Abstract

Employer subsidized ‘recuperation travel’ has emerged in China as a workplace bonus operating predominantly in the public sector. As a novel and emerging tourism model, the potential for recuperation travel could reach as high as 250 million clients, which warrants greater attention from both practitioners and academicians. This paper sheds new insight into recuperation travel in China, through a sentiment analysis of social media posts by both recuperation travel participants and non-participants. The results suggest that most recuperation travel participants (77.6 %) expressed positive sentiment, compared with 41.3 % of non-participants. This paper identifies and discusses the entrepreneurial opportunities that can be derived from this billion-dollar tourism market.

DOI

10.1080/13683500.2022.2073436

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