Author Identifier

Songshan (Sam) Huang

ORCID : 0000-0003-4990-2788

Jun Wen

ORCID : 0000-0002-1110-824X

Document Type

Journal Article

Publication Title

Tourism Management

Publisher

Elsevier

School

School of Business and Law

RAS ID

35614

Funders

Edith Cowan University - Open Access Support Scheme 2021

Comments

Huang, S., & Wen, J. (2021). Developing and validating a Chinese cultural value scale in tourism. Tourism Management, 86, article 104327. https://doi.org/10.1016/j.tourman.2021.104327

Abstract

Chinese cultural values are important in understanding Chinese tourists’ behaviour. However, the literature is void of a relevant scale measuring Chinese cultural values in tourism. This research aims to develop and validate a Chinese cultural values scale in tourism (abbreviated as CCV-T). Following a rigorous scale development procedure and applying multi-stage studies, the research identified a 5-factor measurement scale of CCV-T, composed of 17 items with sufficient reliability and validity. The five Chinese cultural value factors are Leisure and Life Enjoyment (LLE), Filial Piety and Relationship (FPR), Self-fulfilment, Righteousness, and Humanity. The CCV-T scale provides a simplified and holistic structure measuring tourism-related Chinese cultural values. This research provides a solid base to further understand the relationships between Chinese cultural values and tourist behaviour.

DOI

10.1016/j.tourman.2021.104327

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Research Themes

Society and Culture

Priority Areas

Individual, economic, organisational, political and social transformation

Share

 
COinS