34th Bled EConference Digital Support From Crisis To Progressive Change
University of Maribor, University Press
School of Business and Law
This paper aims to provide guidance when designing a call to action in a digital system with the purpose to create an intended feeling and user engagement. The paper is based on a test of four different simple call to action constructions. The users clearly prefer constructions that have a high explainability and feels intuitive. Hence, the design should have a high level of transparency and show the user straight away what it demands from the user and what the result of the action is. Furthermore, the design should have a high usability to make it clear how to use the call to action.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Securing Digital Futures
Digital citizenship and human behaviour