Document Type

Conference Proceeding

Publication Title

34th Bled EConference Digital Support From Crisis To Progressive Change

Publisher

University of Maribor, University Press

School

School of Business and Law

RAS ID

36957

Comments

Mejtoft, T., Hedlund, J., Cripps, H., Söderström, U., & Norberg. (2021). Designing call to action: Users' perception of different charateristics. In 34th Bled EConference Digital Support From Crisis To Progressive Change (pp. 405-416). https://doi.org/10.18690/978-961-286-485-9

Abstract

This paper aims to provide guidance when designing a call to action in a digital system with the purpose to create an intended feeling and user engagement. The paper is based on a test of four different simple call to action constructions. The users clearly prefer constructions that have a high explainability and feels intuitive. Hence, the design should have a high level of transparency and show the user straight away what it demands from the user and what the result of the action is. Furthermore, the design should have a high usability to make it clear how to use the call to action.

DOI

10.18690/978-961-286-485-9

Creative Commons License

Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

Research Themes

Securing Digital Futures

Priority Areas

Digital citizenship and human behaviour

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