Document Type
Conference Proceeding
Publication Title
34th Bled EConference Digital Support From Crisis To Progressive Change
Publisher
University of Maribor, University Press
School
School of Business and Law
RAS ID
36957
Abstract
This paper aims to provide guidance when designing a call to action in a digital system with the purpose to create an intended feeling and user engagement. The paper is based on a test of four different simple call to action constructions. The users clearly prefer constructions that have a high explainability and feels intuitive. Hence, the design should have a high level of transparency and show the user straight away what it demands from the user and what the result of the action is. Furthermore, the design should have a high usability to make it clear how to use the call to action.
DOI
10.18690/978-961-286-485-9
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Comments
Mejtoft, T., Hedlund, J., Cripps, H., Söderström, U., & Norberg. (2021). Designing call to action: Users' perception of different charateristics. In 34th Bled EConference Digital Support From Crisis To Progressive Change (pp. 405-416). https://doi.org/10.18690/978-961-286-485-9