Fake heroism as a mechanism for Mafia Offer A critical realism perspective on the abuse of heroism
Heroism and wellbeing in the 21st century: Applied and emerging perspectives
Taylor & Francis
School of Business and Law
Humans have always undertaken deceptive actions to achieve personal gain. Similarly, organizations and businesses tend to use ‘twisted means’, often perceived as deceptive actions, to establish a strong position in the market, regardless of how ethical these actions are and the level of harm that may result from such actions. In an organizational context, they often involve using a unique character or quality that differentiates them from their com- petitors. This chapter argues that individuals and organizations’ motive to adopt deceptive or fraudulent actions is to enhance their public perception by painting a heroic image, which is offered here as a concept termed ‘Faking Heroism’. The concept refers to creating an image of a hero for an unheroic action or using heroic terms to describe what is actually an ordinary person or situation. Heroic image here, refers to the image perceived and created to the public about certain figures. It might be used to promote a genuine hero or to magnify a non-heroic figure or action to market a product, an organization, or an idea [...].
Al-Hameed, L. (2021). Fake heroism as a mechanism for Mafia Offer A critical realism perspective on the abuse of heroism. In (Eds.). Efthimiou, O., Allison, S. T., & Franco, Z. E. Heroism and wellbeing in the 21st century: Applied and emerging perspectives (103-119).Taylor & Francis https://www.routledge.com/Heroism-and-Wellbeing-in-the-21st-Century-Applied-and-Emerging-Perspectives/Efthimiou-Allison-Franco/p/book/9780367432911