Re-contextualisation of resources under constraints for developing innovative practices
The International Society for Professional Innovation Management (ISPIM)
Faculty of Business and Law
School of Business
This article contributes to the strategy as practice literature by examining an organisation’s development of innovative practices arising from the limited available resources and the various organisational and environmental constraints. Adopting an exploratory methodology using the case study method, we found that limited resources and constraints could be the catalysts for organisations to develop innovative practices. Using the popular “Lady First” TV program, resources and environments can be re-contextualised into creative solutions and opportunities. Central to our contribution is the idea that environmental constraints can be the source of opportunities to develop innovative practices through the development of various strategic capitals, resources can be re-contextualised in response to various organisational and environmental constraints, and the environment can also be re-contextualised to create value.